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What is Digital and Interactive Storytelling?
Great storytelling is the cornerstone of successful people and how they captivate
us. Engaging stories move people, influence what we buy, and drives businesses.
Branson, Beyonce, Obama, Rowling, Neistat, Sandberg and Jobs have equally mastered
a spectrum of techniques and emergent technologies to leverage their reach and utility.
So why is digital and interactive storytelling emerging as one of the fastest growing fields?
Digital and Interactive StorytellingGreat storytelling is the cornerstone of successful people and how they captivate us. Engaging stories move people, influence what we buy, and drives businesses. Branson, Beyonce, Obama, Rowling, Neistat, Sandberg and Jobs have equally mastered a spectrum of techniques and emergent technologies to leverage their reach and utility.
Learning artistic practices, digital skills, coupled with neuroscience approaches is a prerequisite for crafting well designed stories which carry broad emotional connections and deep audience appeal. Marshall McLuhan who said the Ďmedium is the messageí understood before his time how Snapchat would alter the perception of content. He also understood how art too was advanced knowledge for extracting social meaning for the next technology. Many can snapchat, bur few master it in a way that makes it irresistibly electronic art.
Digital and interactive storytelling is viewed as an emerging and fast growing field. Itís analogous to the ferment of radical ideas towards tackling, say, climate change with new alternative technologies, compared to reviving non-sustainable solutions to carbon fossil consumption. Yet it is also the electronic DNA which skilfully woven into the quilt of traditional practices guides them in realising new potentials and goals.
It is a science involved in the testing of rational hypothesis towards reality and an art that interrogates science and techís deterministic logic to find creative expressions in truth. It confronts cultures, acknowledging universal story principles, but undetstands that rules and styles differ from East to West, North and South, place to place.
From the multiplicity of online digital communications; a matrix of media forms enveloping journalism, interactivity and data, to social media activism, enterprising documentary, contemporary image making and mobile content entrepreneurs?ó?the story, its discursive narratives and delivery forms, is a critical skill.
Society has moved through iterations of communication renaissances, namely the alphabet; Gutenbergís movable type; ARPANET, the proto web; the Internet, its shared hypertext and interactivity of the 1990s, and now the augmented, simulated and virtual realities embracing new visions that include VR and AI. In digital storytelling, innovate or atrophy is the strong mantra within our agile economies.
A year ago, as university lecturers and professional media makers, we pondered the achilles in modules and study programmes and how we could further enrich the student experience. To quote the Canadian Hockey Player Wayne Gretzky who said ďA good hockey player plays where the puck is. A great hockey player plays where the puck is going to beĒ, we consulted widely, asked you, and this led to the launch of disLAB.
disLAB, an acronym for digital and interactive storytelling lab, is an exciting new course designed for the inquisitive and curious MA student interested in problem-solving in new challenges, as well as transforming industries, whilst future gazing their contributions for tomorrow.
Graduates who are committed to a new journalism, activism, the Meta Image in storytelling (what comes after the image?); i-Docs, the exploration of interactive narratives in media; and Cinema Journalism, a discipline which mines ideas and practices beyond nominal documentary and videojournalism using factual world cinema.
disLAB mirrors an agency grounded in academic enterprise, where experimental practices are framed by adaptive theories and nimble hybrid productions. Delivered by experts whoíve shared international stages, for instance presenting at Apple, to the UN, and large interactive symposiums e.g i-Docs, our team have fashioned their craft skills for an intimate environment bringing the student closer to shared knowledge.
Our work is both a public exhibition, as well as one of the currencies for sharing with cohorts, such as this video to publicise our course - made on a mobile in a couple of days. We're deeply grateful to former students who speak warmly of our methods and delivery of blended and multiple teaching methods; how we frame problems in practice-based projects, supported by our PhD research philosophies, which supports theories in trend extrapolation.
From launching the disLAB presents , a conference tech hub where professionals from the BBC, Al Jazeera and Forensic Architecture shared intimate details of their work, to collaborative associations with industry in which cohorts pitch to professionals, disLABís ambition is to embrace technologies' brilliant white heat with a vision to innovate with like-minded cohorts, students and collaborators leading in storytelling in the digital age.
DR DAVID DUNKLEY GYIMAHVIDEO AND ADVANCED VIDEO JOURNALISM Course Leader
David is an International Award Winning Videojournalist, Artist, and innovator in journalism and multimedia. Ex-BBC, ABC News, C4, he's pioneered a new form of video journalism. In 2017, Westminster students presented him with a Staff Appreciation Award. @Medium named him one of the top writers in journalism. His 30 years experience is used to inspire students
DR SANDRA GAUDENZIINTERACTIVITY AND IDOCS Module Leader
Sandra is an internationally renowned expert in interactive storytelling. After writing the UK's first PhD in interactive documentary, she co-funded the i-Docs research group in Bristol. She is also responsible for IF Lab, a Creative Europe professional training for interactive storytellers. She writes, research and consults on interactive factual storytelling.
DR MASSIMILIANO FUSARIVISUAL COMMUNICATION AND META IMAGE Module Leader
Massimiliano is a digital consultant, communication scholar and visual storyteller with established education and experience from Morocco to China. With his research 'The Image As Storytelling' he produces an array of visual productions and interactive multimedia projects. His lectures, and lecture style are much admired by students.